TNWS Exclusive Interview with Ann Louise Bridal


Ann Louise Bridal is one of the newest bridal stores on the scene, newly opened in North London Pinner. We’re super excited that Cheryll Butler, the Founder of the store will be celebrating the opening her new store by joining us at the National Wedding Show! We chat to her about her journey to become a bridal boutique owner and some of the lovely dress designers she has in-store .As well as designers Amanda Wyatt, Enzoani, St Patrick, So Sassi and beautiful Freya Rose shoes. Cheryll has managed to gain exclusive access to stock the beautiful Badgley Mischka Bridal Collection, major bridal news!

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What inspired you to open Ann Louise Bridal?

I started off in business administration many years ago actually but became a little obsessed with weddings and started an event planning business which inspired my passion to stylize beautiful weddings. I love the joy of planning a wedding day and working in the industry you are surrounded by beautiful items all day long. I used to attend all the bridal shows so the next logical step was to open Ann Louise Bridal. I felt there was a huge gap in North London for a luxury store. We’ve created a lovely environment where brides can come in and relax on some plush grey sofas, drink champagne and choose their gowns. We opened in October and I’ve been overwhelmed with how successful the store is doing already, we’re flat out with appointments so all of the hard work has been worth it…

What are your top bridal picks from your collections…?

Obviously the most fun part of opening a bridal store has been choosing all the items to grace our store. I was spoilt for choice with all those beautiful designs out there. Here are some of my top picks though… Amanda Wyatt Blossom, So Sassi Lauren, St Patrick Shiviani & Enzoani Jennycollage

Hailed by Vogue as one of the “Top 10 American Designers,” Ann Louise Bridal is over the moon to be stocking Badgley Mischka bridal dresses in-store. The designers create glamorous Hollywood gowns perfect for bridesmaids to wear on their big day. My top pick out of the Collection is the beautiful Dolores gown –… gorgeous soft tulle and beaded bodice with stunning back detail.

promise1What is trending in terms of what brides are looking for at the moment? 

We’ve been inundated with brides calling in to ask for Amanda Wyatt gowns. The most recent Promises of Love collection dresses and photo-shoot has captivated the attention of so many brides out there. We simply love the detailing, the white lace on sheer skins and shapes. Promise is a favorite, a delicate lace bodice decorated with seed pearls and beading enhances the beautiful 14 yards of chiffon trailing luxuriously down to the floor.

Do you have a stand out collections?


So Sassi was such a standout choice of designer to pick for the store. Her designs are classic yet so great for fashion forward brides. We simply love the features of the stunning Lauren gown, a cap-sleeved and lace must-have!


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We really aspired to give our Ann Louise Brides the best possible service so we have chosen some lovely accessories. The Freya Rose collection stood out to me as Freya is such a talented designer and her styles are synonymous with luxurious and bejeweled glamour. We love her art-deco detailing on her heels and of course her mother of pearl heel collection is the best touch for a bride to flash when she lifts up her gown.

We hope to meet tons of lovely brides at the National Wedding show and we can’t wait to welcome them in store for appointments too!

You can find Ann Louise Bridal at our London Olympia Wedding Show on stand: A160 Spring 2016!